Strategic Public Relations

2010 Marketing Review with Pete Blackshaw | #mktfyi: episode 2

David E. Bowman and I recorded our second episode of #mktfyi with NM Incite CMO Pete Blackshaw.

Our topic? 2010 marketing in review as well as some 2011 trends.

Regardless of whether or not you work this week, nearly 45 minutes might seem like a long podcast.

But we cover a lot of ground, including everything from consumer media habits going mobile, the iPad and media convergence to QR codes, game consoles and micropayments.

 

  #mktfyi: 2010 - The Year in Marketing [44:47m]: Play Now | Play in Popup | Download

A big thanks to Pete for spending time with David and me. More from Pete on 2011 marketing trends is available at Ad Age.

What's your take on 2010-2011 trends? Join the conversation below. And if you have feedback on #mktfyi, want to suggest topics for us to cover, or have ideas for guest speakers, drop us a line at mktfyi AT gmail DOT com.

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Listen to #mktfyi for Sound Content

David E. Bowman is a social media force. I've seen the benefit of his involvement in many projects over the last couple of years, including Dayton's annual social media confab, SummitUp.

In just two years SummitUp's drawn speakers including Chris Brogan, Brian Solis, Pete Blackshaw and more. Full disclosure: I've presented at both year's events.

Our offline conversations, in addition to detailing how vibrant Cincinnati and Dayton's social media communities are, realized the potential for a monthly podcast. It took us awhile, but we were able to move the concept from ideation into content creation.

So I'm happy to point you to the pilot episode of Marketing FYI (#mktfyi). It's a rough cut, we're still in beta. 

 mktfyi - the pilot episode [21:12m]: Play Now | Play in Popup | Download

As David notes: In our pilot edition we do a recap of the SummitUp conference, sharing our respective thoughts on the day. We also discuss Starbucks digital network and the brand's announcement that it will start serving beer and wine in certain stores.

Future episodes will feature guest speakers and cover various marketing, advertising, public relations and social media topics. If you have feedback on the pilot episode, topics you want us to cover, or have ideas for guest speakers, drop us a line at mktfyi AT gmail DOT com.