Do You Follow the 6 Content Curation Principles?

Content curation is sometimes described as a "short cut" to creating content. Well, if you're doing it right, this assumption is incorrect. It can certainly be less resource-intensive over time -- by integrating tools like PublishThis into your CMS for example. But if you think it's as simple as copying and pasting a few random links, you're mistaken.

Here are six content curation principles to consider for your editorial process. Content curation is becoming a more important part of a brand's editorial mix, for several reasons. 

Click here to visit Media Is Power for more on this topic, including an example of how my client, Gorilla Glue, is using curation as the core of its editorial strategy.

 

Comments

[Chicago Franchise PR]

I like those 6 principles .I like them a lot.

[Melissa H]

I found this visual pretty helpful. Being a public relations student, I am still learning the in's and out's of the industry. With that being said, I am somewhat new to the concept of content curation. Breaking content curation down into 6 steps helps me ensure I hit every necessary area to create quality content. The second step "send them away" seems like a risk worth taking. Initially when I thought of sending viewers away, I assumed they would find the content more interesting than the source of the content and never visit. Reality is, if you cant provide wholesome information the next best option is to guide users in the direction of that great content.