Facebook research has found that the emotions of others on your news feed can affect your mood. The social network did not inform users their news feeds were being manipulated as part of this study. And users are expressing outrage over the study's ethics.
Should Facebook have done things differently? Are the outraged consumers justified in their ire? To borrow a famous, and vague, Facebook relationship status: "it's complicated." But this news does hold lessons for brands.
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Posted by: Yukana Kimura | 08/16/2014 at 12:50 PM
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Posted by: Toby | 09/28/2014 at 01:27 PM
Very value able post, I read the whole story when I start reading it.
Posted by: Christina | 09/28/2014 at 02:23 PM
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Posted by: Bipasha | 09/28/2014 at 03:06 PM
There are lessons to learn from FB but also things to learn to avoid from them as well.
Posted by: Franchise PR | 11/10/2014 at 11:26 AM
As a PR student, I realize the importance of the information Facebook was trying to gather, but I also understand Facebook users being upset. This post has great tips for companies that are looking to start out transparent.
My question is, what should Facebook have done differently once the angry users started voicing their opinions? Of course, Facebook will not be affected much by such a small amount of people, but shouldn't it value every user?
Posted by: Jenna Francis | 12/02/2014 at 08:32 PM
The study of Facebook’ users emotions escalated a big discussion – did it breach ethical guidelines or not? The study was severe criticized, but I believe that it was a first step to develop a new “like” button. Since February 2016 FB’ fans could not only “like” the post, but also express their emotions in much more easy way by clicking the relevant emoji – whether they are happy, sad or serious.
This option already became a great marketing tool, because it’s really showing how users feel about any posted content.
Posted by: Tetiana Pasichnyk | 04/08/2016 at 10:10 PM