3 Tips to Pwn Storify

Storify’s new site design makes it easier to find relevant content on the site. As part of the more cosmetic changes to the site, Storify also became the latest social platform to add landscape header photos to its users’ profiles.

The changes might also be designed to make Storify less of a distribution tool and more of a destination platform. A quick review of active users shows that few have updated their profiles to capitalize on the new header design. It’s a telling sign that more Storify users tap the social curation tool through content management platforms instead of through the site

I've been playing with Storify to curate content for posts. It's a great tool -- one I'll bet you're either not using, or not using to its full potential. Regardless of your Storify-savvy, here are three tips to help you pwn Storify.

1) Curate Cross-Platform Content
Storify is used by most to capture Twitter conversations. The ability to pull in tweets on a certain topic, before they vanish from Twitter’s short-term memory, to select and then organize the best ones into a story is certainly an example of where Storify shines.

But Storify allows you to pull in content from several platforms including Facebook, YouTube, Instagram and Tumblr. You can also pull in direct URLs to easily add content. In an age of distributed storytelling, the need to pull in content from across multiple platforms is important.

One example of using Storify to contain a fast-emerging, distributed story is the #SignalPG Storify I built. It’s based on the Signal event held at Procter & Gamble earlier this year. Storify made it simple to curate content from Twitter, Instagram and YouTube to give a brief event overview of the event.

2) Get Creative With Curation (like Moleskine, Lego & MIT)
And while Storify is typically used to capture temporary moments, like Twitter chats or events, it can be used for projects with longer timelines as well. For a recent product launch, Moleskine tapped Storify to create an online clip book. In addition to news, the brand captured consumer conversation for an even more potent compilation of buzz emanating from the co-branded product launch.

The ability to organize all of the conversation, add context and then embed it anywhere reminds us of Storify’s utility. Creativity is the only limitation as to where and how it can be used. This behind the scenes tour of MIT’s Media Lab. Is a great example of using Storify to give your audience access to something they can’t get elsewhere. And you’re not limited to one platform in doing so.

3) Become a Power User
This post assumes most users start and stop their use of Storify with Twitter chats. But there are a variety of ways to get more out of the site.

• Plug-In: Using Storify as a browser plug-in is not just more convenient and efficient, it makes for a much smoother embed, including eliminating duplicate titles between your blog post and the curated story.
• Research: If you’re using Storify just to curate and distribute your own content, keep in mind a variety of brands and media outlets use it. The end result is an untapped platform for informal research on a variety of topics.
• Miscellany: From tapping into each story’s analytics to clicking “View All” on a user’s profile to see all of their stories, there are a few basic steps worth remembering. More basic steps are included in "Getting Started.” This story is automatically generated for every profile and worth walking through. And while you’re at it, if you have a profile on the site, update your header photo!

Other Brands Crushing It On Storify
We’ve seen a broad variety of brands demonstrating how Storify can help content marketing efforts. Here are a few that stand out in addition to the ones highlighted above.

• Vanderbilt: The Vanderbilt news room curates tweets and Instagram pics into a weekly buzz roundup to engage students and other university fans while creating promotional content.
• General Electric: In addition to covering its own news stories, it uses Storify to get more long-term use out of its more evergreen event content.
• Smashing Pumpkins: In addition to increasing fan engagement with Twitter Chats, the socially active band memorializes the content with Storify and even used Storify to leverage a fan photo challenge for their latest album release.

If you’re curating content and not using Storify, it’s a free tool worth checking out. As the above shows, it’s becoming a go to for brands, journalists and content marketers.

Comments

[Eilidh MacRae]

Really interesting post. It is great to take advantage of storify. Especially the ability to record social media discussions, posts and conversations.

[Betty Grace]

Wow!! it's really Nice tips i saw here about PWN! I Like it very much and i sure follow this wonderful tips!! Thank you!!

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[vps]

nice post thank you admin

[Dave Thomas]

Storify's public beta went live in late April 2011. TIME rated Storify as one of the 50 best websites of 2011.

[Simple 1300 Numbers]

Nice new site design. The site which lets you create stories out regarding online content from Twitting, Facebook, YouTube, and Instagram — previously included a search characteristic, but now the small search box towards the top right of the website has been enlarged, in order that it becomes the obvious solution to navigate the site.

[Click to Call]

The actual newly redesigned Storify causes it to be easier for people to find relevant content. The redesign will allow it to be easier for journalists to see typically the most popular curated content within Storify as well as re-Storify, share, like and discuss it.

[Tamara Calhoun]

The search engine results have been changed, as well, so that each product is ranked, as Storify places it, “based on the resonance each media item is wearing our platform, ” and so the media elements of research result (photos, movies, and quotes) are displayed inside a tile-based layout.

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