Are Brands People, Media or Publishers? Ad Age Misses the Point.

Like any professional industry, social media discussions can become unnecessarily “confrontational.”

The air quotes are to emphasize this confrontation isn’t heated by any means. It’s usually a keyboard-based back and forth that starts when someone makes a point and someone else splits hairs to create a counterpoint.

That’s what happened in the latest Ad Age Digital column, “No, Brands Aren’t People — and Consumers Don’t Want Them to Be.” The article, a response to “Why Brands Look Like People on Facebook,” goes to great lengths to draw a distinction between humans and brands.

For the rest of this article, visit Media is Power. MIP is a new content marketing platform I've been helping build at work . More to come on that test and learn project.

Comments

[Nicole]

I agree that marketers and consumers need to understand a brand’s social media presence, but the company needs to understand the reasoning for needing a social media presence. I think a lot of companies and brands join social media, because the company feels that it has to. In order to be an effective brand companies need to: post at least once a day, and for Facebook, after 5 if possible; have one person “speaking” and promote one voice and listen and respond to its customers. If a brand knows the purpose for joining social media, consumers will understand it better too! Great post and check out my blog too at www.portsandlinesoftheair.wordpress.com

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