(RED) Taps Media Convergence to Promote Awareness

12/06/2011

(RED) Taps Media Convergence to Promote Awareness

Some will tell you I've got an Instagram addiction. While I'm not sure about that, the social photo-sharing platform does have a loyal following.

Instagram has shown me some great examples of brands testing and learning the concept of No Channels.

Brand Power
Of the 35 or more brands I follow on Instagram, (RED) seems to have the most fun playing up the visual nature of its brand and the various partnerships it has with other brands.

But more than brand awareness, (RED) is smart about giving followers simple calls to action. In one example, (RED) is using Instagram to encourage users to tap into a promotion for the (RED)-branded Shazam app for music discovery on the go. The proceeds benefits the non-profit's push for AIDS awareness.

Convergence & Cross-Platform Thinking
The promotion starts and ends on a mobile device and it uses two niche apps to get users to support (RED). This is certainly not new. But it is a great reminder that thinking cross-platform doesn't just apply to multiple platforms. In this case it applies to a single-device.

Cross-Posted to my work blog

Posted on 12/06/2011 at 02:56 PM in Advertising, Brand, Marketing, Media, Social Media, Web/Tech | Permalink

Comments

You can follow this conversation by subscribing to the comment feed for this post.

We have to trust the power of famous brand. They are unimaginable. Thanks for nice sharing.

Posted by: LaserTo | 01/07/2012 at 03:38 AM

We have to believe in the energy of artist. They are amazing. Thanks for awesome giWeb Design Company
ving.

Posted by: Web Design Company | 01/16/2012 at 08:36 AM

Here are so grate information i found but i likes the excellent post "Taps Media Convergence" hopping you will post more about the post soon, I am waaitin1

Posted by: Ramzi Abdalla | 02/01/2012 at 06:31 AM

But it could be real to buy essay in the perfect persuasive essay writing service. This is a natural action for some students.http://www.dvdboxsetsshop.com/

Posted by: movies on dvd | 02/03/2012 at 10:55 PM

I am happy to read this post, think that you are right about it, am satisfied by reading it. Great leading information, but i am excited to read the excellent post. Hope that you will go ahead to creative and outstanding post like that. Thanks for sharing me!

Posted by: Hot Business | 02/11/2012 at 02:43 AM

Convergence is a key aspect of bringing the best out of any promotional effort. This will work well I am sure.

Posted by: Kitchen Bin | 02/15/2012 at 05:16 AM

I am satisfied to study this publish and i think that you are right about it. I am fulfilled by examining it. Excellent major details but am energized to study the fantastic publish. Wish that you will go forward to innovative and fantastic publish like that. Thanks for giving me..

Posted by: Hm Adnan | 02/20/2012 at 12:23 PM

I do agree, not only Instagram. Look at Pinterest, it is so popular today. These both photo sharing sites had some common traits that people really loved.

Posted by: AllenCarlos | 12/08/2012 at 05:15 AM