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Funny Visigoth or funny Viking? Hm..

Chris R. Keller

I agree, marketing is all about grabbing people's attention and entertainment is often a great way to do this.

I like your blog and I think it fits well with what I write on. Would you be interested in doing a blog article swap? Basically I would write an article for you and you could write an article for me. We would post them on each other's blog and it would be a way expand both of our readerships.

What do you think?


Isn't this just plain old sponsoring? Hasn't this been going on for years?

Kevin Dugan

Mypups - Good question. And I admit it can still be a bit blurry as to when it's sponsorship and when it's branded entertainment. In this case, regardless of who actually drove the creative, it seems that Capital One drove the creative/content. Normally with sponsorships it looks like the opposite -- as if a sponsoring brand pays to have their logo added to an existing franchise/content like the NCAA.

Clay Hanback

--Sorry this is the post for this story, disregard the other comment!!
I really enjoyed this post. As a major College Basketball fan I watched all of the games. I also love the Capital One commercials. Just recently, in one of my classes, we read a chapter about branding. One of the most important parts of the chapter, to me, was when it talked about being memorable. Well, Captial One has done this very well. When I personally think of Captil One, I think about the Viking Man standing by his goat saying, "Whats in your wallet." For some reason or another Capital One has gained my attention, and its because they have done very well in making themselves a memorable company.

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Admiring the commitment you put into your blog and in depth information you present. It's nice to come across a blog every once in a while that isn't the same old rehashed information. Excellent read! I've saved your site and I'm including your RSS feeds to my Google account.

Carol Henderson

Entertainment is a medium to make people have fun and enjoy attracting their attention, that's how Capital One is showing to these people. I think this is a good way to show how much entertainment affects people's lives.

Judy Nieto

Talking about branded entertainment, I think Capital One has also the features that will inspire people of becoming a part of branded entertainment. As long as Capital One is giving fun and entertainment that attracts the attention of the people then nothing is wrong about it.

Anna Johnson

Anybody can be attracted to anything that is entertaining. Capital One is entertaining that is why many are attracted and entertained. What more if Capital One could be one of the branded entertainment then people would strongly be convinced of the entertainment they'll provide.

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