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Mike Boehmer

Awesome, Kevin! Sometimes, it pays to just keep things simple. I've been reading so many social media policies lately my brain hurts! It's definitely helpful to work with Legal, HR and IT as you craft a policy that allows your organization to tap the power of social media marketing, yet spells out actions that will help you prevent risk or damage.

Avi H

I agree wholeheartedly. I also believe the organisation has to be clear as to the role the employee will be playing in the scheme of things - whether they will be very active, very visible and personally involved in the online community, or whether they are more indirect influencers.

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