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Wellons Communications

This is a very interesting post. BP has much to learn about Public Relations.

We blogged about this topic as well and think BP should start with an apology. http://wellonscommunications.com/pr-blog/2010/06/08/the-power-of-a-good-mea-culpa/

Jeff Domansky

Your post is bang on Kevin. The social media listening and interaction must be in place long before a crisis strikes. The key to crisis management is to be able to answer four critical questions in your social media and mainstream communications: What happened? Are we safe? Do you know what you're doing? Can we trust you? Sadly, only the first has been answered and not so well. No amount of great PR work can erase operational problems. Appreciate your view.

Theresa M.

The BP oil spill disaster is the perfect example of why companies need to be involved in social media and why it is beneficial in terms of public relations. I agree that BP should have been more actively involved with social media long before the disaster. Had they done this, they could have showed the community that they had a genuine interest in communicating with them by providing them with quality content and updated information. For them to jump into social media right after the spill in the middle of a PR crisis, just looks like a knee-jerk reaction on their part. By the time they did this, it was too late.

BP should have already been involved with social media so that they could have better and more effectivley responded to their audience in this crisis situation. Social media is also just not one-way communication. Like you said, most people are not going to go out seeking information themselves. BP needed this two-way communication that social media offers to help build trust with the community and allow the audience to feel involved.

Being involved with social media prior to the spill could have also helped BP's business in the long run. They could have monitored what the community or competitors were saying about them before as well as after the spill and explore ways to restore their brand. BP's mistakes and lack of involvement with social media can be a lesson to other companies.

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