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Sheryl Davey

A picture is worth a thousand words. For public relations practitioners where every word is so vital, visuals can have a huge impact. Especially in this “time-starved” world where attention spans are nearly non-existent being more visual will definitely pay off.

Glen T. Cameron’s and Denis Wilcox’s book Public Relations: Strategies and Tactics states “sight accounts for 83 per cent of what we learn” and “the time required to present a concept can be reduced by up to 40 per cent with visuals” (435-436). With statistics like this it is hard to understand why news releases are sent out without pictures!

This idea of visual thinking is not new. It has been around for decades! Check out this 1966 Muppet clip where Kermit is learning about visual thinking.


Works Cited:

Cameron, Glen T. and Denis Wilcox. Public Relations: Strategies and Tactics. 9th Edition. United States: Pearson, 2009.

Ric McCoy

Brands are more important than a leaky business plan, for if the public cannot distinguish you from your competitor or remember who you are, then the likelihood of success is almost certain to fail.

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