Fun: If you’re reading this blog, odds are good you’ve seen more than a few tweets in your Twitter stream sporting a #sxsw tag. Pepsi categorizes all of these tweets into one of six buckets (arriving, drinking, registering, eating, connecting or partying). The tweets are aggregated into a simple visual so you can keep your finger on the pulse of the event.
It’s a smart way to aggregate the metric ton of #sxsw tweets being dispatched from the army of mobile phones and laptops in Austin, TX for the next few days. It also gives the event’s non-attendees a fun way to easily connect with it (and Pepsi).
Pretty: The interface is dead simple. The content is served up as easy-to-digest visuals and the end result is powerful in its simplicity. If I tried to wade through 500 tweets and create something like this for a tracking report it would not be as easy on the eyes.
Impressive: This is only one facet of Pepsi’s efforts at SXSW this year, including their own Twitter ID, blog posts and their Podcast Playground. But for someone not at the show, the Pepsi Zeitgeist site is their crown jewel. The site is a simple way to make a big impact.
Perhaps the most impressive part of the site is the Swarm page. The Swarm page measures the sentiment of food-related tweets and maps them to eateries around the Austin area. So someone tuning into the site can get a great WOM recommendation to see if it’s worth their time to stand in line at that barbecue joint they’re anxious to check out.
The Zeitgeist site is a smart use of Twitter data and a great example of how even thousands of tweets can become visual content.
Zeitgeist also provides a memorable brand experience for consumers by providing value without requiring anything in exchange.
screen grabs uploaded by prblogtags | public relations | PR | social media | marketing | Pepsi | SXSW | brand
Hey Kevin:
I've found this tool completely worthless in terms of use. It's like a player-piano, great to listen to but worthless if you want to use it.
Tweetdeck, my phone and RSS feeds have proven much better at aggregating on the fly + finding what I need. I've used those tools to meet people from all over the world, have on-the-fly meet-ups + help out newbies.
This "tool" is more of a novel aggregation presentation, like couture: cute to look at, useless in terms of functionality.
Maybe it's different for those not at the conference. That's a possibility that I can't gauge. Your thoughts?
Posted by: Brad King | 03/16/2009 at 01:36 AM
Brad - Great to hear you're having another good year at the festival.
If you're on your phone/or on the move I suspect it is not nealry as useful as it is to folks outside "Austin City Limits" -- if at all. Most of my tweetups, for example, rely more on mobile phone than anything else.
That said I do think that this app does a great job of sorting through tons of tweets and serving them up for you. The swarm page is most useful of all. I think it has use beyond the event and is worth a second look when Kentucky reclaims you.
Posted by: Kevin Dugan | 03/16/2009 at 01:46 AM
Brad - Another thought. The site is interesting to folks not at the event and their on the ground presence caters to attendees. Some other folks are suggesting that the site doesn't really do anything as well. But I disagree. The swarm page, imo, could be "kind of a big deal."
Posted by: Kevin Dugan | 03/16/2009 at 09:06 AM
Cacophony may be the perfect word to describe Twitter. Nicely done.
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Posted by: ExploreMyBlog | 04/15/2009 at 04:09 AM
I found this "tool" very interesting! I had not heard of it until reading this blog. I agree, I think the "Swarm" page is the most impressive. Also, the "What's Popular" page is interesting to analyze. I am amazed to see how this social media has taken off. However, as interesting or "cool" this function may be, I don't know why its necessary...
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