« Motrin Moms and the Monday Morning Quarterbacks | Main | 5 New Twitter Tools You Can Use »



Feed You can follow this conversation by subscribing to the comment feed for this post.

Adam Singer

This is lose-lose. PR can't save the fact that bailouts are against capitalism and what America is. They will not win no matter what.

...and they shouldn't.


The right strategy can go a long way for the Big 3 at this point (especially since things can't get much worse...).

It's already happening -- trying to get the facts out about how many Americans are involved in at least some way with the American auto industry, working on an emotional yet reasoned appeal. I completely agree that the Big 3 should be running their strategy like a political campaign, and I think they really have a shot at bolstering appeal if done correctly.


The fact that they are taking separate planes to the meeting seems irrelevant. I agree, focus on what the bailout is really about, that is going to be what effects the public. They are corporate officials and they needed to do business and that is the way they chose to travel. Now as PR it is time to talk about what the bailout can do for all of the Americans that work for the auto industry.

Lauren M

I feel like the PR people for the Big 3 had to do more damage control for them taking their separate private planes there, than this actual situation. Thousands of people could be out of a job. Society needs to focus more on what efforts are being made to get these companies back in gear. I was actually more accepting of them taking their own planes when you mentioned that it could be a security issue. I never thought about that!


The planes are really irrelevant. Of course from a PR perspective it doesn't matter. They CEO's should have responded by asking congress if they were going to start carpooling to work.


...and look who decided to roll out the Hybrids arriving in D.C.!

"Big 3 Pull Up To Capitol" changes the tone -- and, in combination with a change in rhetoric -- their strategies might just work.

Bobby McDonald

The real problem isn't the planes, the real problem is the perception that they are asking for a handout (whether it's the case or not). The bad press they received for the planes was a symptom of the problem: the majority of the American people believe that the American auto-industry has been poorly managed for years. Good post!! It certainly is more of a political problem (that's not to say that their PR departments/firms aren't working overtime).


We compiled at list of resources tracking the history of Public Relations and modern Advertising.

It is intriguing to see GM's PR tactics from the turn of the century in what was then a new strategy


The comments to this entry are closed.

Disclaimer: The views expressed on this site are my own and do not reflect those of my employer or its clients. © Copyright Kevin Dugan

My Other Accounts