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Vote. That’s it. That’s all I’m saying.
Not pointing you to all the voting-related applications on iTunes.
Not pointing you to non-partisan to find out about YOUR polling place and all the smart, widgety ways nonpartisan folks are enabling bloggers to get the vote out.
I’m just asking you to please vote on November 4th. Not voting in this election is scarier than anything Halloween can churn up.
Rock the Vote! uploaded by prblog
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Find more videos like this on AdGabber
After 110 years, Pepsi and Coke are like the Hatfields and McCoys of consumer packaged goods.
The feud has become more of a billion-dollar competition thanks to branding.
So it’s more than just a packaging update when Pepsi introduces a new logo design.
This is the latest move in a classic marketing struggle. And this video quickly shows you how one of the CPG warriors has evolved.
Not bad for brown sugar water! ;-)
tags | advertising | marketing | branding | brand
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Like other bloggers out there, I think I’m suffering from writer’s block or I’m just burnt out.One might argue I’m spread too thin. But after six years here I think the phenomena is more than natural.
I’m not going to over think it. And I’m also not going to force it. Thank you for your patience.
Burnt out contraption uploaded by swissrolli
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Jim Borgman is a great, Cincinnati-based cartoonist…one I've linked to before
His latest effort gives a nod to Twitter.
Fun to see the mainstream weigh in on the shiny new tools.
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The value of my 401(k) is probably half of what it was a few months ago. And as the Dow hits new lows, in the retail industry, killer leads like this one are setting the tone as we tuck in for a hard candy Christmas.*
”Forget Charles Dickens. For America's retailers, it's looking more like a Charles Darwin Christmas.”
How do marketers proceed during a time like this? Carefully. After all it’s so bad an entire country might declare bankruptcy. Think about that.
But instead of staying completely below the radar during times like this, well-informed marketers should communicate – in context. For media relations, non-financial stories are still being told. Business is (Really, REALLY) bad, and editors aren’t looking for feel good pabulum. The key is knowing how your story fits into the current economic climate.
Take a page from the U.S. Presidential elections and consider how your messages must change quickly to remain sensitive, relevant and effective.
*Yeah, I just referenced a show tune. Wanna fight about it?
This is the end... uploaded by Yea I Knit
tags | public relations | PR | media relations | media | advertising | marketing
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With apologies to Orson, two recent news events have folks questioning citizen journalism. CBS had an embarrassing lesson in citizen journalism while Apple got an expensive lesson.
This Is New. And It’s Important.
The bottom line is that dwindling media resources make citizen journalism a must-have, not a trendy nice to have. As a result I think we need to keep making mistakes until we figure this out.
Matthew Ingram puts it best:
Jay Rosen weighs in with an ethics perspective. Will people game the system? Rosen proposes that ultimately the passionate will be most involved and by having an open system with widely available tools, users will police it. I think CBS Eyemobile and Apple offer examples of how the users are policing content. Does it need to work better? Possibly.
Get Involved. Inform Your Opinion.
There are plenty of examples of how media outlets are engaging readers to create content. It goes from top down, MSM initiatives local and national to more grassroots, citizen-only projects.
Get your hands dirty and check it out before you wave the above examples as scary reasons why citizen journalism spells the death of mainstream media. MSM needs the citizen journalist as much as Charles Kane needed Rosebud (it was a sled, btw).
tags | media relations | media | citizen journalism | blog | consumer-generated media
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Anyone else getting a ton of junk email/invites/notifications on Facebook?
Maybe it’s just a sign of age, or soc net fatigue, but I created a short video that offers a guideline** for sending email/invites/notifications on Facebook.
The video is not about any one person or a specific group. It’s the inspiration of several efforts over time.
** It bugs me when someone (myself included) posts “rules” about the next shiny new object. We’re still figuring this stuff out.
Cross-posted at The Bad Pitch Blogtags | email marketing | spam | facebook | marketing
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