Great Marketing Quote from Peter Drucker

"Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation.

“Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." – Peter Drucker

It’s up to us to make this quote a reality. Via Forbes

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tags | marketing | Peter Drucker

Comments

[Trevor Cook]

Love it!

[Engago Team]

Marketing and innovation: OK.
Still someone has to sell it and "close the deal" and then to keep the customer (retention).
Thus sales is a cost?

[Kevin Dugan]

Trust me...marketing is a cost too. My biggest change moving from agency to client side was that element of the job. But I think he was noting we pay for ourselves and are well-worth the investment.

[Dan Boaz]

Dan Boaz

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Drive Marketing’s product/service development efforts; including the development of positioning, marketing, communications and sales support strategies. Launch new products/services to help meet the needs of specific markets and prospect segments.
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Dan Boaz
Chief Marketing Officer
(704) 660-9000 Office
(704) 660-9050 Fax
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(704) 657-2889 Mobile
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[email protected]

[Dan Boaz]

CONTACTS:
Dan Boaz
Ventura Express
805-642-9100
[email protected]

Diane Rumbaugh
Rumbaugh Public Relations
805-493-2877
[email protected]

For Immediate Release: February 25, 2009

Ventura Express
Offers Green Shipping Solutions to Local Companies

VENTURA COUNTY, CALIFORNIA, Ventura Express, a "Green" Transportation Company created to reduce customer transportation costs while protecting the environment, has opened offices in Ventura County.

The company's sustainable shipping program uses existing transportation fleets to move cargo. "Ventura Express technology analyzes the fleet schedules of dozens of carriers and provides customers with the shortest distance and most fuel efficient shipping routes for their goods," says Dan Boaz, Ventura Express President. "Our goal is to establish a Ventura County transportation hub that eliminates needless round trips, half-empty trucks and other outdated, inefficient practices that push up transportation costs, waste fuel and ultimately damage the environment."

According to the U.S. Environmental Protection Agency, rail and truck transport consume over 35 billion gallons of diesel fuel per year. Translated into emissions, this represents more than 350 million metric tons of carbon dioxide annually. "Using Ventura Express' more efficient sustainable shipping program gives customers the ability to reduce their carbon footprint, do their part to clean up the environment and lower the demand for energy--all while saving on shipping costs," says Boaz.

Ventura Express is currently working with more than 100 carriers, many of them certified as "SmartWay Transport" by the EPA. To be certified, the vehicles in these fleets must meet strict EPA clean air and fuel consumption standards. "Using SmartWay carriers gives Ventura Express customers even more value since the fleets use less fuel," says Boaz, who has more than 20 years of transportation experience, most recently as president of AirFreight.com. "Incorporating 'green' shipping practices is especially important as big retailers such as Wal-Mart and Costco establish their own sustainable programs. These giants expect and sometimes require their vendors to adopt environmentally-friendly procedures in manufacturing and shipping their goods."

Ventura Express provides Domestic, International, Air, Ocean, LTL and Expedited Freight Delivery. For more information go to www.VenturaExpress.com or call 805-642-9100
###

[Matthew Engquist]

That's a very profound quote coming from Peter Drucker, an influential writer, management consultant, and self-described "social ecologist." This principle can make any business venture successful. Market and innovation are factors that can make or break anyone's business.

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