Heading to NRF, the CES of Retail

Heading to NYC this weekend to attend the National Retail Federation Show at the Javits. In addition to media briefings, we have two presentations and a booth so we’ll be plenty busy.

But I’m pumped to see this year’s ”Store of the Future” exhibit. I’ve covered pop-up retail here before as a great marketing and public relations tactic. The exhibit features technology that supports pop-up retail.

The exhibit will show what the pop-up might look like in the future – “demonstrating technologies such as rear projection film, use of retail scales, pedestrian traffic measurement methods, in-store design, electronic shelf labeling, custom store fixtures, high-definition display screens, user-interface shopping technology, mobile marketing devices, interactive communications systems, innovative anti-theft security solutions and more innovative products.

The M-Wallet, one of Motorola’s latest mobile phones which allows consumers to pay for their purchases with the handheld device, will be displayed. Additionally, IBM will feature a 3D Second Life experience to demonstrate both the consumer and retailer perspective of virtual retailing.

Looks pretty interesting. We’ll see.

If you’re in NYC next week and want to check it out, let me know. I have plenty of free passes.

tags | marketing | retail design | NRF 08

Comments

[Jackie]

Hey Kevin,

I'm not sure if this was a public posting or not but I saw that you have a few extra tickets to the NRF show this year. I work for a company that manufactures casing for all kinds of portable electronics and we REALLY want to get in the show but are sort of a start up company that doesn't have a lot of extra cash to spend. Any way you can help?? Please let me know. I appreciate it so much!

Thanks!

Jackie

[Homzmart]

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[Web Design Tampa]

I think Retailers are now hoping to focus more on bringing new concepts to stores and luring customers by the age-old marketing ploy of replacing customer needs by wants.

[crowdSPRING]

There is consumer chain between wholesaler and retailer...Wholesaler has less profit instead of retailers...The consumer wants to buy single or less products than will go to retailer and in case of bulk buying they will go to wholesaler...