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In general I agree that you need to focus on social media, but in addition to search engines. Social media suffers from the same problem as search engines... things change rapidly. You might spend months optimizing and submitting your posts to one major social networking site, only to find out that it has suddenly become yesterday's news... MySpace for example?

Social bookmarking is good, but only if you write almost viral content. It's just tough out there anyway you look at it... blogging is a full time job!

Patrick Long

In my opinion, being involved in social networking sites is a good idea. You can not only make your customers learn more about your product, but you can also make the task more enjoyable. And what I also like 'bout these social media platforms is that they can be easily integrated with each other.

Glenn Evans

I also read in another blog while ago that content on websites are starting to decrease. Instead of content writing, site owners are now bypassing content writing to go for a more direct SEO. Indianapolis has a lot of companies that rely on SEO firms to promote their sites and I haven't got a chance to talk with any PR personnel regarding the whole Indianapolis' SEO status. I agree with Patrick that PR should concentrate on social media platforms since it's the PR's main job to interact with the people on behalf of the company, though.

David Garcia

Well for me and my site SEO Glasgow, we focus more on content writing. I do believe that quality content makes google love your site. Well it worked for me but Im not saying its the best solution.

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Kevin Dugan explored the subject in his recent post “PR Opportunity in SEO is Short-Sighted.” He stresses how a well-crafted message is search-friendly by nature and that brands can’t forget to engage in all forms of social media, including microblogging and commenting in the blogosphere, since most also index high in search.

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SEO is actually a process, through its use a website or web page can be visible at the top or at the upper level. As the more people visit it in search engine in variant kind of ways.

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SEO and social media is a never ending job, but worth it.

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