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And yet, Thomas Friedman is the perfect reverse barometer for everything else.


This is one of the reasons I really love your perspective, Kevin ... because you usually offer a reasoned and unique view. You're right there's a lot of corporate attention on green - it is rapidly going from a differentiator to a must have. I actually think that's a good thing, because perhaps it signals that we are heading towards a world where companies that do not have "green policies" in place are looked upon as those without sexual harassment codes or facilities for the handicapped. Pretty soon, being green won't be an option. If we reach that point where green is not longer a marketing message, but just standard business practice - I think we will all be better for it.

Kevin Dugan

Rohit - Thanks for stopping by. Our architects assume it will become more commonplace as well, like ADA and handicapped access. We're starting to see it more in the retail industry each day, including the link above. By the way, I read about the Pandemic Flu blog http://blog.pandemicflu.gov/ in PRWeek. Congratulations.

Gavin Heaton

I agree with Rohit. It may take some time, but one day there will be no choice. "Green" will be the cost of playing at the table. But I think there is still a long way to go. How companies handle themselves in that transition will impact their future credenials (a bad wrap can last a thousand years on the web).

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