A mentor ingrained in me that you need to know the news to make the news. But where is everyone finding the news? This WWD story details a Pew Research Center study asking people to identify public figures in the news.
Distinct patterns emerge when these results are analyzed. Education proves to be the single best predictor of knowledge. Older Americans, especially those 50 years old and over, answered more questions correctly than the younger set. The most knowledgeable audiences by news source — those who knew their entertainers and their politicians — were regular viewers of 'The Daily Show' and 'The Colbert Report.'
No surprise that where we get our news is changing. But the research results were interesting.
- ARNOLD SCHWARZENEGGER 93 percent identified him -- ”It appears 7 percent of respondents surveyed have been living under a rock for the past 25 years.”
- HILLARY CLINTON 93 percent – "Only 73 percent of the total sample knew she was in the race."
- BEYONCE KNOWLES 64 percent
- PEYTON MANNING 62 percent
- BARACK OBAMA 61 percent
- NANCY PELOSI 49 percent -- ”As the first female Speaker of the House of Representatives, Nancy Pelosi is the highest ranking woman in the history of the U.S. government.”
- LEWIS "SCOOTER" LIBBY 29 percent -- ”Proof that notoriety can land you on the list.”
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tags | media relations | media | current events | news
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