WSJ Dresses Up with Fashion Week Blog

To keep up with the latest styles being unveiled around the world during Fashion Week, the WSJ launched Heard on the Runway.

It’s a great example of how event blogs can help mainstream media use social media to everyone’s advantage.

According to the blog's About blurb, “it is continuously updated online and offers news, images and analysis of this season's runway shows in New York, Milan and Paris from the Wall Street Journal's team of experienced fashion and luxury goods reporters.

Our aim is to provide readers with a destination to discover the latest business news and fashion trends in and around the international runways showing Fall 2007 collections.”

According to Editor & Publisher, this is the latest in a string of WSJ event blogs. The WSJ has reinvented the special section and created conversations around its coverage of the Consumer Electronics Show in Las Vegas, the Detroit Auto Show and the Davos Economic Forum in Switzerland.

I’m big on event blogs and have noted before that they are a temporary commitment with long-lasting results. Event blogs can stay up post-event and continue to raise awareness from search engine traffic and links long after the reporters move on to their next story.

Social Media Relations Requires Subject Expertise
Event blogs are more than just another source for media relations pros to track and possibly target. You now have an opportunity to build a relationship and engage in a conversation without a pitch. You better know what you're talking about if you want to be effective.

The WSJ alone has a dozen blogs. Is your beat reporter writing one?

Related:
Event Blogs Take Center Stage

Toni Maticevski: New York Fashion Week Fall 2007 uploaded by Peter Duhon's

tags | public relations | PR | media relations | social media relations media | WSJ | Wall Street Journal | Fashion Week | blog

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