Age is a state of mind. My gray hairs don't bother me (anymore). They remind me I'm no longer in the 18-35 age bracket that marketers like to annoy exploit, er, covet.
But a new Wendy's TV commercial helped me realize that--regardless of my state of mind--I'm getting older. Wendy's is using the bouncy Violent Femmes tune, Blister in the Sun, to help sell fast food.
This compelled me to alert PR Ninja, blogger and closet DJ Dave Parmet to this questionable act. Parmet made it worse by informing me that AARP now relies on the Buzzcocks' Everybody's Happy Nowadays for its catchy commercial jingle.
Check out Adtunes to see if your favorite songs are now being used by brands to hawk their wares.
tags | Violent Femmes | Buzzcocks | AARP | Wendy’s | advertising | marketing
Call me when they use "Add it up" in a commercial.
Think about it .
"Why can't I get, just one ...."
Posted by: Colin McKay | 02/12/2007 at 07:43 PM
why is a song about masturbation appropriate for selling hamburgers?
Posted by: ramu | 02/14/2007 at 07:48 PM
It isn't appropriate per se. But this song is not about that topic.
"According to lead singer Gordon Gano, this song is not about masturbation as popularly thought. He wrote this song about a girl he had a crush on in high school. Gordon was sensitive about his small hands, and on the first day of school a girl came up to him, held his hands in the air, and exclaimed, "Look what small hands he has!" So, he wrote the song from the perspective of a girl lusting after a boy with big hands. This explains the "big hands I know you're the one" line."
per VH1 via http://en.wikipedia.org/wiki/Blister_in_the_Sun
Posted by: Kevin Dugan | 02/14/2007 at 09:37 PM