Scott Baradell looks to be having a blast with social media. From his popular blog, to his Marketing link farm Spin Thicket, he covers a lot of ground.
So I was impressed, but not surprised, to hear he started a radio show using his client’s technology.
The Dallas Marketing Zoo (DMZ) is hosted by Baradell, Cam Beck, Paul Herring, Paul McEnany and Copyblogger’s Brian Clark.
Their first show received more than 8,000 downloads. I crashed their second show (you can listen below), but I doubt I crashed their servers.
One topic discussed during the show is 2007 predictions. I stole paid homage to John Wagner’s prediction that we’ll “move toward a more human voice in corporate communications.” I call it the trend towards corporate personality.
Kodak provides a perfect example. An Ad Age story (reg. req.) reports on Kodak's "self-deprecating in-house video" that was leaked and went viral. Rather than being an embarrassing Kodak moment, it’s been a breath of fresh air and consumers are reacting positively.
Tomorrow evening (Monday, January 8, 2007), Baradell is having a “Naked Conversation” with Shel Israel. Be sure to check it out.
If you chart downloads of the first two DMZ Shows and Shel Israel's intervew, I bet you’ll see a big dip in the middle. That big dip is me. ;-)
Only a matter of time... uploaded by L!n 小米雪's
tags | public relations | PR | media relations | marketing | blogtalkradio | Dallas Marketing Zoo
Thanks for the plug -- and you MADE DMZ 2. Brian C. is reportedly shaking in his cowboy boots in Big D.
Posted by: scott | 01/08/2007 at 12:09 AM