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I also recently read this book and enjoyed its conversational style. Although I had wanted to see more examples of events, I fully appreciate Peter's taking the time to cover various aspects of the business of relationships whether it be with reporters or stoppers. After all, one can only write so much in a 200pg book, and it's better to read about hard-hitting reality than over-enthusiastic fluff and filler.

I'm not from a PR field (rather graphic design); so for me this interview has provided great afterthoughts. Thanks Kevin!

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