The Sound of Silence

Via T'rati:

Posts (in English with any authority) that contain Edelman Wal-mart for the last 30 days. See a trend? There have been at least 50 posts in the past 48 hours alone.

Disclaimer: I am not anti-Edelman, anti-big agency or anti-gravity for that matter. This post is to show how fast issues spread online, particularly when left unchecked.

UPDATE: Edelman is silent no longer. But not until a slew of bloggers and media speculated, assumed and asserted their take on the issue. And now I suspect they'll do the same with Edelman's response too.

FINAL UPDATE: As Technorati serves up stats using a rolling search vs a fixed point in time, I did a screen grab for posterity. Moving on.

tags | public relations | PR | social media relations | Edelman | Walmarting Across America | Wal-Mart | fake blog

Comments

[Amanda Chapel]

The real story is NOT that Edleman has been duplicitous, it's that the rest of the PR blogerati have until recently given them a pass.

John Wagner has it, “Strumpette has been saying it for months to much criticism, but it's true -- there is an inherent disconnect between being a professional services organization that represents clients and open, honest communication about said clients.”

- Amanda

[DofAM]

It's true, stories can blow up on the blogosphere over night. I just had a client get fantastic online ink to the point that their server bays were overloaded. Documented it on my blog at http://diary-of-an-ad-man.blogspot.com.

DofAM

[Johnny]

Richard's apology doesn't really read like an apology. If they helped write online guidelines for transparency then why didn't they follow them with the Wal-Mart blog? That's the explanation I'd like to see.

And his cut and paste defense in his comments is kind of annoying, like a record that's skipping (do people even remember record players?).

[Cheap Michael Kors Handbags]

Actually This post is exactly what I am interested. we need some more good information.