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Stephen Waddington

It is an interesting idea but will, as with any publication, be dependent on the quality of the writing, and if the writing is of high quality then surely they would not need to be reliant on something so gimmicky? However, anyone who remembers the Transform-a-Snack crisps in the UK in the 1980’s will no doubt shrug their shoulders – the crisps were shaped like parts of cars /robots and featured a comic book just above the ingredients.

Stephen Waddington

The magazine on a bottle I meant

David Phillips FCIPR

Ragan Communications launched the PR Rehab and got it hacked too.

Kevin Dugan

David: Interesting and unfortunate. I go back and forth on Wikis because of issues like this, but ultimately I think they are great for internal projects and, with certain safeguards in place, some public projects. The New PR Wiki is password protected to eliminate this potential issue. That said, one only needs to drop Constantin Basturea a line to get access. Thanks for the heads up.

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