Message on a Bottle: This example of on-product publishing comes to us from Australia. The magazine iLove is served up on a bottle of spring water and represents the ultimate in multi-tasking for the on the go consumer. This looks more appetizing promising to me than Pringles’ on-chip printing.
PR Rehab, Ragan Style: Ragan Communications launched the PR Rehab wiki in conjunction with Ragan’s 10th Annual Strategic Public Relations Conference to “have a frank conversation about what ails PR.” The conference is being held in Chicago on September 21-22. I’ll be presenting if anyone wants to heckle me.
Zaadz Thinks Global, Acts Social: Zaadz is a social networking site that wants to change the world. It organizes idealists into one “online oasis” to help each other live better lives. A tall order, so they also have a podcast to help spread the word.
Take note of “MySpace making a difference” as social media helps grassroots efforts become even more powerful. Iconoculture researchers note: “Social networks aren’t just for hooking up, swapping music and finding Friendsters. Online communities have emerged as nuclear, digital platforms for uncommon objectives and earnest pursuits.”
Esthr’s on Flickr: Esther Dyson is posting some great pics to her Flickr account as she swims, flies, rubs elbows with the technorati and even stumbles upon John Cusack chatting up Mena Trott.
tags | public relations | PR | marketing | consumer-generated media | social networking | Zaadz | Pringles | Mena Trott | John Cusack | Ragan Conference | PR Rehab | Flickr | Esther Dyson
It is an interesting idea but will, as with any publication, be dependent on the quality of the writing, and if the writing is of high quality then surely they would not need to be reliant on something so gimmicky? However, anyone who remembers the Transform-a-Snack crisps in the UK in the 1980’s will no doubt shrug their shoulders – the crisps were shaped like parts of cars /robots and featured a comic book just above the ingredients.
Posted by: Stephen Waddington | 06/30/2006 at 06:59 AM
The magazine on a bottle I meant
Posted by: Stephen Waddington | 06/30/2006 at 07:01 AM
Ragan Communications launched the PR Rehab and got it hacked too.
Posted by: David Phillips FCIPR | 07/27/2006 at 12:15 PM
David: Interesting and unfortunate. I go back and forth on Wikis because of issues like this, but ultimately I think they are great for internal projects and, with certain safeguards in place, some public projects. The New PR Wiki is password protected to eliminate this potential issue. That said, one only needs to drop Constantin Basturea a line to get access. Thanks for the heads up.
Posted by: Kevin Dugan | 07/28/2006 at 10:14 AM