Strategic Public Relations

Four Links for Tuesday

Yeah, ten or two links would have been more alliterative, but I never did get along with numbers.

Ad Age FactPack
Ad Age brings us a 53-page data dump to turn up the volume on our noisy day. It’s billed as the “2006 Quick Reference Synopsis of the Year's Marketing and Advertising Data.” Quick? I’d hate to see the unabridged version.

Accentuate the Positive, 2.0
After a self-described “Red Cross/Katrina hiatus,” Ike Pigott alerted us to his blog’s new address. Pigott is in public affairs with the American Red Cross in Leeds, Alabama. As today is Fat Tuesday, I can think of no better time to stop by Ike’s new online home.

Inside the Cubicle
Jeffrey Treem joins the growing ranks of Edelman bloggers with Inside the Cubicle. Treem has some great content to offer as he focuses on “employee engagement from a junior level PR practitioner.” Including a pragmatic piece on marketing to MySpace demographic.

B2B Insight Blog
Ephraim Cohen brings us this blog focused on “Executive Level B2B communications.” He also provides a thoughtful perspective on our favorite format, the news release.

tags | public relations | media relations | PR | advertising | marketing | Ad Age

10 Flickr Hacks

What Web 2.0 service boasts more than 100 million examples of consumer-generated media?

Flickr—one of the most underutilized online pr tools in the blogosphere. Flickr makes it easy to store and share photos online, but it also empowers PR people with a powerful visual tool. Here are ten tips to get you started.

Flickr File Photos: Business 2.0 uses Flickr to illustrate articles. Sometimes they augment their content with a photo of the day. B20 also shows how easy it is to give the image’s owner full credit. (Friday Night Tribute to Flickr! originally uploaded by dsevilla)

Flickr Brainstorm: Looking for inspiration? Retrievr matches Flickr pictures to your sketch. It’s not an exact science, but it’s great for finding images that reinforce specific shapes and colors.

Flickr Portfolio: Face it. Attachments suck. If you’re angling for a new job and simply HAVE to show them a media placement, you can create a Flickr clip book. Scan reprints or use images from the article to link to it online. This works even better for any printed materials you’ve created. Just be sure to adhere to online copyright rules and regs.

Promote Your Event: Instead of posting images, er, post event, PSFK is using Flickr to create more buzz around this week’s Future Marketing Summit. Prior to the event, Piers Fawkes put a call out for images that expressed the future of marketing. The images were to be used during the conference.

Flickr Photo Booth: Speaking of PSFK, they also point us to an example of a Flickr Photo Booth. Consider adding it to your next event, especially an internal event. Why?

Flickr Recruiting: What better way to give a peek at your company culture? Photos of a fun event, or examples of work in the trenches. Edelman (and their army of bloggers…mwah ha ha) do a great job of this--whether they realize it or not.

Accessorize Your Post: This is similar to Retrievr. Krazydad created a Flickr Colorpickr that searches for specific photos based on the hue you choose. Categories include flowers, graffiti and doors.

Add Snap to that Map: Flickr’s Geotagging group can help you add images to your maps, including Google Earth.

Flickr Bee: You can spell it with Flickr. Do the folks from Putnam County know about this?

Land that Cover Story: Visualizing goals is key to making them happen. Well create your own magazine cover to visualize you or your client on the cover of your favorite dead tree media.

Speaking of which, there are so many Flickr hacks they filled a book with them. For more goodies, check out Flickr Hacks, visit the official Flickr blog or stop by Flickr Nation, its fan blog.

Why do I have F-word on the brain? PostSecret shows us the power images can have on blogs. Flickr is fun, easy, effective and infectious. What are you waiting for?

UPDATE: Here are 10 More Flickr Hacks for you to enjoy!

tags | Flickr | hacks | Flickr hacks | public relations | PR | blog | marketing | consumer generated media | Edelman

Micropersuasion Moves to Edelman

Canuckflack sent me this uber-news:

"NEW YORK (AdAge.com) -- Steve Rubel, by some counts the No. 1 advertising blogger, is going mainstream with a move to PR giant Edelman."

Phil Gomes and Steve Rubel are now rocking the PR blogosphere for Richard from either coast?! In our industry, this is like Biggie Smalls and Tupac starting a record label. Yeah, I know they're both dead now. Don't be gettin' all up in my grill.

Congrats to Edelman and Steve Rubel.

tags | public relations | PR | Edelman | Steve Rubel | PR blogs | Phil Gomes | Me2 Revolution

Four Things Tag

A peach sent from the Media Orchard (or is it a rotten tomato?).

Four jobs I've had
Telemarketer (My alma mater's annual fund)
County Water Works (random acts of hard labor)
Swim Club Concession Stand Attendant
Yogurt Jerk (vs. Soda)

Four movies I can watch over and over
Raising Arizona "I'll be taking these Huggies and whatever cash ya got."
Christmas Story/It’s a Wonderful Life  "You'll shoot your eye out!"
The Godfather  "Leave the gun. Take the cannoli."
Empire Strikes Back  "You've failed me for the last time Admiral."

Four TV shows I love to watch
Lost
Antiques Roadshow
The Office
Reno 911

Four places I've been on vacation
Italy
Isle of Palms, South Carolina
Jamaica
Yellowstone National Park

Four favorite dishes
Goetta Omelette
Everything at Sunday dinner (my in-laws are first-generation Italian and the food is all homemade)
Greek Salad with Gyro Meat
Graeter's Ice Cream (Oprah licks, er, likes it)

Four Web sites I visit daily
WWD
CNN
The NYTimes
The Cincinnati Enquirer

Four places I'd rather be
Running
With my kids
1969
On safari

Four bloggers I am tagging
While I have four in mind, I’m doing each one a favor and not tagging them. Is that bad karma?

Across the Sound: Super Bowl XL Edition

See spot. See spot build buzz.

Be sure to tune in to Monday's special edition of Across the Sound. Joseph Jaffe has been kind enough to share the Skype-rophone with me for a review of Super Bowl XL advertising.

Marketers are pissing away spending $2.5 million for 30 seconds of airtime during the game. Is it money well-spent or is it an act of desperation? Tune-in to the game, download the podcast and be sure to join the conversation.

UPDATE: The podcast is online now. Download it here.

tags | Joesph Jaffe | Across the Sound | marketing podcast | marketing | Super Bowl | Super Bowl Ads | media | public relations | PR | advertising