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Terry Mitchell

I don't see why it hasn't been done this way all along. I don't think it will hurt box office receipts. People who want to see movies at the theater are still going to.

Kevin Dugan

Terry: Thanks for stopping by Strategic Public Relations. I suspect movie theater owners have discouraged the studios from taking this approach. Blockbuster, Netflix and distribution models like this chip away at theater attendance. But something needs to change as the movies simply are not enough to change the decreasing audience.

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