« MySpace Helps Band Make Music History | Main | Feedster Helps Biz360 Beef up Monitoring Capabilties »



Feed You can follow this conversation by subscribing to the comment feed for this post.


While I can appreciate your opinion on the matter, I should point out that the Tyson "Giving Thanks" booklet, in addtion to including Christian messages of thanks, also includes those from Jewish, Muslim, and Native American traditions. And, of course, "Rub-a-dub-dub, thanks for the grub. Amen."
It is simply based on the notion that people of many, many beliefs use the occasion of mealtime to express their gratitude for the blessings they've received.
It's not part of an active "marketing" campaign, as the Ad Age headline suggested, but an offer that was limited to the Tyson web site. There's no call to action for the consumer; no purchase required to receive the booklet.
So far, responses to the company have been running at at 90 percent positive.
Thanks for allowing us to respond.
Ed Nicholson, APR
Tyson Foods, Inc.

Kevin Dugan

Ed - Glad to hear the response has been positive and the booklet was inclusive. Thanks for stopping by.

Brenda Cox

Am interested in receiving the Giving Thanks at Mealtime booklet. Am so very proud of your company for standing firm for God.

cheap uggs boots

infancy in Asia and that the financial incentive had to be there before women could make a career out of fighting."I don't think women can train and fight full-time right now because the financial rewards

cheap ugg boots

Thank you very much this article, thanks for sharing

beats by dre

grooming them for the responsibilities of inheriting vast wealth. A taster of how to invest in alternatives to stocks and bonds,

The comments to this entry are closed.

Disclaimer: The views expressed on this site are my own and do not reflect those of my employer or its clients. © Copyright Kevin Dugan

My Other Accounts