Part of any good PR person's job is to stay up on current events. Some may assume this job is even harder with the advent of blogs. While the quantity of content does increase, you can still work smart and not hard to collect and process only the news relevant to you and your target clients/industries.
One way is through aggregators. Mark Glaser just reviewed human and automated aggregators like Kinja and Blogdigger that “help make sense of the blogosphere.”
”No one has time to read all the millions of blogs. That's the raison d'etre of sites such as Kinja and Memeorandum, along with filtered roundups on Slate and CNN. Here's a roundup of the roundups.”
One caution: While these sites may help you boil down some mainstream news and content, you risk missing some of the great niche content out there if that is the only place you look. Nifty, free tools like Bloglines, make it easy to navigate more feeds than you think. Sign up now and subscribe to some, or all, of the nearly 200 public relations blogs that are out there. And don’t forget your target clients/industries.
Good Karma for Great Content
This also speaks to the power of blogging. If your content is good, aggregators will pick it up and help get your word out, vetting your blog in the process. In some cases, I’ve seen one post show up in 10 places with little human intervention. Add RSS feeds to the mix, and the impact these ten posts have on search engine placement, and you can see the importance of solid, insightful content and supporting visuals. This increases the need and the reward for relevant, well-written posts.
The following post is based, in part, on an e-mail exchange on blog content with Jeremy Pepper at POP! Public Relations.
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