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B.L. Ochman

hey go ahead, never give the smallest thought to being the first to find unique ways of always using the biggest and best words in the most unique way.

The article I wrote in 1999, The Traditional Press Release Is Dead, http://www.whatsnextonline.com/wno/newsletter19.html#topic1 is what spurred a lot of those headlines for articles. It's still one of my most popular articles and it's still true. :>)

Kevin Dugan

Hmm, I was limiting my rant to blogs and did not consider books. And with a 1999 "born on" date, I think it safe to say this rant does not include your article.

But you'd be amazed at how many inanimate objects are expiring these days:


Now the newspaper is on life support.

Chris Thilk

My blog covers movie marketing so my examples are specific to that industry but I've written on how RSS needs to integrated into those efforts and e-mail alerts phased out. Check them out at the links below.

Emerging Technologies: http://moviemarketingmadness.blogspot.com/2005/03/movie-marketing-and-emerging.html

Email newsletters: http://moviemarketingmadness.blogspot.com/2005/03/movie-marketing-and-technology-email.html

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