I've been busy gearing up for the National Retail Federation Show next week in NYC. As a result, posting has been even lighter than usual. But if history is an indicator, I'm sure I'll have something to say post show.
I've done a ton of trade shows before but, for some reason, none have taken place in New York City.
Scheduling media briefings is more fun than usual. This is mainly because most of the media are based in New York and do not have to finalize their plans until a few days prior. But on the flip side, I will get to visit with a few books that won't be attending the show since their offices are a quick cab ride from the Javits center.
It looks to be a good trip.
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