Do Brands Die?

From the "everything old is new again" file, BusinessWeek brings us a story on the renewed interest in old brands. It includes an interesting slide show detailing how brands like Spam and White Castle (or as some Americans jokingly refer to it, Château Blanc) are returning to their former glory.

These brands join a few others that have been taken out of mothballs as companies realize the value nostalgia can bring to driving a consumer purchase. All of these "classics" offer wonderful examples of the emotional connection between a consumer and a brand.

Comments

[Rose]

Hey, nothing wrong with spam LOL