Purists may disagree with me, but this news on big media using blogs to advertise is a good thing. First it vets the power of our favorite medium in reaching influencers in niche audiences.
In a striking example of how more big advertisers are aiming dollars outside the major media, the ad for "Sex and the City" reruns on cable's TBS have appeared the past month on 50 political blogs. SNIP
"You can carpet-bomb the world or you can go to the news-junkie and opinion-maker class," said Henry Copeland, the owner of Blogads.com, which placed the "Sex" and "Team America" spots, as well as ads for The New Yorker, Random House and other names. SNIP
As the so-called mass market shrinks amid a dizzying number of media choices - on cable TV and the Internet, for instance - advertisers have pursued audiences wherever they may have gone. As a result, the much-buzzed-about political blogs are but the latest media to benefit as advertisers divert more of their budgets to narrowcasting.
Secondly, this means seemingly full-time bloggers can more easily go pro and make a good living at it. Think about it. If Micropersuasion was a 24/7 entity, would you need to go anywhere else for the latest blogosphere news?
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