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11/10/2003

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Answer is 42

Next post: Amp'd Mobile sets stage for Jobs. Bad product introduction. The teaser campaign is DOA: "Try not to die. Amp'd Mobile is coming." With this kind of marketing the firm will run out of money before they reach one million subscribers. Remember retail disaster Boo.com? – this the wireless parallel.

Bad strategy for launching a business. Amp'd Mobile is setting the stage for Steve Jobs. Ask Creative. Ask Eisner. Good press clips as wireless video is hot among the corporate types. But the Wall Street Journal crowd won’t subscribe. (Q: Who will?)
check it out @ http://newproductlaunch.blogspot.com/

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