AdAge's article, "Four Areas Agencies Need to Embrace to Stay Relevant" caught my attention. It notes external collaboration is an area agencies need more of to keep up in our industry.
Internal collaboration is equally important--and almost as rare. Industry discussions around social media, public relations and content marketing provide one example. These discussions seem more focused on one discipline claiming ownership of the others than on how they can make something better by working together.
Stop, Collaborate (& Listen)
Content marketing is certainly the beneficiary of other disciplines--including paid media, search marketing, graphic design, web/app development and social media. The above visual looks at just a handful of ways social media can improve the content marketing process.
The article notes: "Rarely do you have one company that can pull off the kind of multichannel content necessary to reach targeted online and offline audiences."
And when it comes to content marketing, this quote usually applies at the team level too.