So I was impressed, but not surprised, to hear he started a radio show using his client’s technology.
Their first show received more than 8,000 downloads. I crashed their second show (you can listen below), but I doubt I crashed their servers.
One topic discussed during the show is 2007 predictions. I
stole paid homage to John Wagner’s prediction that we’ll “move toward a more human voice in corporate communications.” I call it the trend towards corporate personality.
Kodak provides a perfect example. An Ad Age story (reg. req.) reports on Kodak's "self-deprecating in-house video" that was leaked and went viral. Rather than being an embarrassing Kodak moment, it’s been a breath of fresh air and consumers are reacting positively.
If you chart downloads of the first two DMZ Shows and Shel Israel's intervew, I bet you’ll see a big dip in the middle. That big dip is me. ;-)