Jessica George and I are hitting the road on behalf of our employer, Empower MediaMarketing, and will be en route to Denver in July as part of the Savvy Blogging Summit.
Our presentation is called “Paper or Plastic? Bag the Blogger/Brand Stereotypes and Get Serious.”
We’re focusing on how bloggers can create and improve relationships with brands based on our own experience doing so for several Empower clients. And, based on our perspectives, we'll also take an irreverent look at the stereotypes on either side of the blog post.
In the meantime, the industry is still having much discussion around the topic of influence. What is it? Who has it? How do you get it? We’ll also discuss this topic with attendees to help them move from a one-time transaction into a full-blown business relationship.
We’re looking forward to connecting with the other #sbsummit attendees and soaking up some of the other content. More to come!