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02/02/2015

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Chicago Franchise PR

I like those 6 principles .I like them a lot.

Melissa H

I found this visual pretty helpful. Being a public relations student, I am still learning the in's and out's of the industry. With that being said, I am somewhat new to the concept of content curation. Breaking content curation down into 6 steps helps me ensure I hit every necessary area to create quality content. The second step "send them away" seems like a risk worth taking. Initially when I thought of sending viewers away, I assumed they would find the content more interesting than the source of the content and never visit. Reality is, if you cant provide wholesome information the next best option is to guide users in the direction of that great content.

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