Twitter’s new Lead Generation Cards are the latest example of convergence in the advertising industry as social media and search create more in-stream opportunities for brands to connect with consumers.
According to Mashable, the cards let users “easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form.” They’re part of Twitter’s larger strategy to bring richer content inside the Twitter experience and to give brands another reason to leverage its enhanced targeting capabilities.
Rich Media…for Search & Social
As Twitter, Google and Facebook all have in-stream options for brands, it’s as if rich media morphed and extended itself into search and social media.
For more on this topic, visit my full post on Media Is Power.