Instagram changed its terms of service earlier this week, unleashing a vocal and fast-emerging online protest. For brands, the “Instadrama” raises a more important question. As brands and their loyal consumers become invested in free online platforms like Facebook, Twitter and Instagram, what should brands do as these platforms evolve into a business? How brands react to things like a "controversial" terms of service change can have broader implications, including how consumers perceive the brand.
Rules of Disengagement?
Much like the “rules of engagement” many social media teams craft when it comes to responding to negative comments online, perhaps brands should consider “rules of platform disengagement.” At a minimum, the following tips should help prevent any rash decisions and, more importantly, it can help ensure a brand’s investment in a platform is not lost.
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Posted by: Wordpress Development | 12/26/2012 at 06:37 AM
As a PR expert, I have very high energy towards actively participating in social media. Great article, would love to experiment with Instagram to see what it has to offer. Thanks for sharing.
Jamie@ Franchise Public Relations
Posted by: Jamie | 01/09/2013 at 11:33 AM
Instagram is really a channel that brands soon won’t have the ability to ignore, and innovative brands happen to be making waves on the actual platform. These tips are really useful. Thanks
Posted by: My Own SEO for Australian Business | 02/10/2013 at 11:02 AM
Good article. Instagram has quickly become one of the top three social networks. This content that Instagram users tend to be generating and consuming enables innovative brands and e-commerce sites a method to harness the power of photo sharing to improve customer relations and boost the feedback loop.
Posted by: In Business - Small Business Resources | 02/10/2013 at 11:14 AM
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Posted by: Get Instagram Followers | 02/20/2013 at 01:51 AM
Nice post....keep it up man.
Posted by: Md. Ashifur Rahman | 02/21/2013 at 03:18 PM
I've been following along on your IG, LOVE LOVE THIS IDEA!! Thanks so much for inspiring us with a little treat each day this month. So far the prompts have been SUPER and I will start soon. I'm not very techie on my phone or with my IG but will try to share what I create from the prompts.
Posted by: instagram follower checker app | 02/27/2013 at 11:40 PM
I agree with this post. Instagram is growing very popular and it is important what companies post on their Instagram sites. It can really help a company out or it could hurt them. Companies need to be more careful.
Posted by: Ginger | 03/06/2013 at 10:41 AM
In addition to my previous comment I believe that social media is very important and all companies should have Twitter, Facebook, and Instagram if they want to become known. It is also important that companies are watching what they put on all of their social media. If it is open to the public and on a site people are going to see it. Social media, especially Instagram is supposed to be useful and some people tend to abuse it. As for evauluating into a business social media is important for that as well. Social media helps companies become more popular and well know. In my opinion every company should have an Instagram.
Posted by: Ginger | 03/06/2013 at 10:47 AM
The particular engagement from users is incredibly powerful. It gives the users an expression of value.
Posted by: Christopher @ Live Answering Service | 04/21/2013 at 06:36 PM
Great post..
Posted by: Joel | 04/21/2013 at 06:55 PM