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08/15/2012

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Ike

Sadly, all it takes it a distinguished-looking counsel to call the executive leadership together, and completely ignore the Crisis Communications protocol.

"Here, this is it. This is all you say. Just this. Trust me. I went to school for three extra years, and all of those classes on estates and trusts and taxes and torts and contracts and negotiations automatically give me God-like powers in understanding better communications and how people will react to information we present. Did I mention I am a lawyer?"

Which we all know is a crock, but until you've got the buy-in at the top, AND someone advocating for real-time responses to real human questions, then you'll never have someone in the room when the attorneys throw their weight around.

I hesitate to call this a communications crisis, because some would then blame the practitioners.

Michelle Spelman

I was especially troubled when I read reports that the actress who plays "Flo" was receiving death threats. Talk about a pr crisis. That chick not only risks typecasting anyway from such a strong character, but as the "face" of the company, the effects of her being vilified in this current situation could follow her long after this gig is up and make it difficult for her to find work! Hope they "showed her the money" after the success of the early campaigns.

Jeff Smith

Interesting example of how social media can negatively affect a company, and the importance of having a PR staff trained to deal with a crisis. Also, I was unaware of the search engine Topsy. I checked it out and it’s quite interesting. I wouldn't be surprised if it quickly becomes better known. Thanks for the information!

local seo company

The image above makes me assume that, while Progressive Insurance may have a social media policy in place, it does not have a crisis plan. Or at least not a crisis plan that considers social media

insurance

Outstanding blog you guys have preserved there, I totally valuate the effort.

Dylan

I have been trying to find a site with some decent content. I am just starting my ownSEO firm
and you guys have given me some great ideas. Personally I have found sites like StumbleUpon, Reddit and Zimbio have great power and can only help your site.

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and you guys have given me some great ideas. Personally I have found sites like StumbleUpon, Reddit and Zimbio have great power and can only help your site.

Careers in Law

The image above makes me assume that, while Progressive Insurance may have a social media policy in place, it does not have a crisis plan.

Ric McCoy

It is imperative that a company be prepared for the negative ads and have a plan that limits the damage to their reputation with a trained staff on how to limit the results with short lead times.

Taj Wedding Services

Strike an average between what a woman thinks of her husband a month before she marries him and what she thinks of him a year afterward, and you will have the truth about him.- H.L. Mencken

galaxy

. That chick not only risks typecasting anyway from such a strong character of the company, the effects of her being vilified

Darrell Malone

I don't view the problem with Progressive being more in the beginning with why they were being in court. They are not able to just pay and fork out and pay. They should protect the company's fascination too.

alex

Good article

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