Based on Facebook's recent app store news and a string of mobile acquisitions, I'm wondering when it will launch its own device?
It's something I predicted yesterday during the weekly BraveAdWorld podcast. My colleague Taylor Wiegert and I discuss it during the weekly news items. It's probably my first prediction. That may tell you how strongly I feel about it. But it's not like I'm going out on a limb.
The prediction is based on my last post with CNET's overview of the need for digital ecosystems for certain brands to succeed in the future.
A digital ecosystem includes the device, a service, apps, as well as an operating system. Google has one. Apple has one. Verizon and Samsung have them. Amazon and Nokia do too.
All of these companies can provide its consumer with media that is in sync no matter where they use it, when they use it or even which device they use to access it. A digital ecosystem can make or break a gadget's success in the future.
The NYTimes is also trying to determine what these acquisitions might signal for the nearly-public company. Would you buy a Facephone? Whatever they call it, I will also predict it won't be Phonebook.