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12/07/2011

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Megan

What a great reminder of how important color really is. Some brands like to constantly change it, updating their look according to the seasons or holidays. While this works occasionally, it works much better if they update the look with the same color palette. The colors are such an important identifier and shortcut for the consumer - as you pointed out, Coca Cola had to actually recall their cans because it was so confusing!

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I like the perspective you took on this issue, how well Coke has distinguished their brands with colors. Consumers have come to associate a color with their favorite carbonated beverage. It goes to show that once people are entrenched in a branding mindset change is hard to accept, which is a good thing for companies as long as that mindset is a positive one.

cartoner

realy nice to watch this evolution of coca-cola.

Sarah

Even in tech its noticeable the difference branding with color makes to a company. It sounds like a small detail but nailing down this brand personality through not only color, but font, style and logo makes a tremendous impact on not only potential customers but employees. We advise start-ups to create style guides early on, even if it evolves as the company grows.

joyanu

yes really coke is very good protect

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Coca-cola is a best one in the world.

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Nice information thanks for sharing actually Coca-cola is the best Drink in this world....!

Yasir Khan - online marketer

Although red is not the most visible colour in daylight (yellow is), having the longest wavelength, red appears to be nearer than it is and therefore it grabs our attention first.

Red says ‘look at me’ :)

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Color can also play its role in branding and people can know the brand also with it's color of sign or logo...

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Consumers have come to associate a color with their favorite carbonated beverage. It goes to show that once people are entrenched in a branding mindset change is hard to accept, which is a good thing for companies as long as that mindset is a positive one.

Petter

Yeas i think that the "Lessons from Coke" is so informative for healthy people. Thanks for the great information.

Creativefuel

I am personally a huge fan of Coke's commitment to keeping their packaging fresh and new. But at the same time, this lesson in use of color was important for them to learn. While innovation is key to staying fresh and top of mind with consumers, it can't be at the expense of confusing them. Great post Dugan, thanks for sharing!

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I am happy to read out this rare post. I think that you are right about it. I have read some post about that subject from others site. But i am not satisfied by reading them. They provide some miss leading information. But i am excited to read your awesome post. Hope that you will go ahead to create creative and outstanding post like that.

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I like your style: brief and informative. Good job!

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I'm sure that they will not make the same mistake. Misleading packing can cause a lot of trouble. Thanks

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Coca cola is my favorite drink and TV commercial of coca cola are awesome it means the marketing team of coca cola is very efficient. Good work guys...

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alarming gal

I like diet coke, and when I go to the store I can pinpoint the diet coke by the colors right away.

Recording Artist

I could not have used better words . This is a area that is that matters to me and I thought you covered it impeccably.

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