Intel's "Museum of Me" Project is being dismissed as "narcissistic" by Mashable and creepy by nearly everyone reporting on it. But the seamless execution combined with how it plays into individual Facebook users' personal world to make its point is why I think it's a total win.
The design and technology combine into seamless user experience. I clicked a link to the site, accepted O Auth and a few seconds later the above video played (with music. I muted the audio for the above due to tech issues on my end).
Of course this dead simple experience with fast, jaw-dropping aesthetics is the whole point. The video ends with Intel's "Visibly Smart" tagline. And for a company selling me something inside my computer, it's found a great way to show me why they make a difference.
Haters Gonna Hate
As these things go, there are (always) haters. Mashable is digging on the site due to Intel's servers being overloaded by demand. But if a different brand was behind the campaign, I'm willing to bet Mashable would suggest this outcome meant it was a viral hit? This could be a bigger issue for Intel vs. a non-tech brand. But it's the online equivalent of preferring too few seats at your event vs. too many so you can report a "standing room only crowd."
The site's sharing components make it simple for visitors to create a Facebook Photo Album as a souvenir of their visit to Intel's museum. This has a powerful impact.
Intel's Facebook page Likes jumped from 1 million Likes in late May to 1.3 million Likes as of earlier today. And in less than 12 hours I saw the Museum of Me site likes jump from 25,000 likes to 125,000 likes. Consider the reach of 100,000 likes distributed through 100,000 news streams. What's the math on how many potential Facebook users might see the campaign?
It all morphs into a smart branding campaign with a whole lotta like behind it.