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04/05/2011

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Superman

Funny Visigoth or funny Viking? Hm..

Chris R. Keller

I agree, marketing is all about grabbing people's attention and entertainment is often a great way to do this.

I like your blog and I think it fits well with what I write on. Would you be interested in doing a blog article swap? Basically I would write an article for you and you could write an article for me. We would post them on each other's blog and it would be a way expand both of our readerships.

What do you think?

mypups

Isn't this just plain old sponsoring? Hasn't this been going on for years?

Kevin Dugan

Mypups - Good question. And I admit it can still be a bit blurry as to when it's sponsorship and when it's branded entertainment. In this case, regardless of who actually drove the creative, it seems that Capital One drove the creative/content. Normally with sponsorships it looks like the opposite -- as if a sponsoring brand pays to have their logo added to an existing franchise/content like the NCAA.

Clay Hanback

--Sorry this is the post for this story, disregard the other comment!!
I really enjoyed this post. As a major College Basketball fan I watched all of the games. I also love the Capital One commercials. Just recently, in one of my classes, we read a chapter about branding. One of the most important parts of the chapter, to me, was when it talked about being memorable. Well, Captial One has done this very well. When I personally think of Captil One, I think about the Viking Man standing by his goat saying, "Whats in your wallet." For some reason or another Capital One has gained my attention, and its because they have done very well in making themselves a memorable company.

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