Sometimes we're so focused on creating new customer relationships that we can lose focus on current customers.
It's one reason why retailers spend billions annually on customer loyalty programs.
But there are also simple ways brands can remind customers that their business is valued. Some businesses celebrate the anniversary when the customer first started using the brand. American Express users proudly display "member since" on their cards. There are arguably many untapped opportunities in the stacks of data we accumulate about our current customers.
LinkedIn Lands 100 Million Users
When I received the above email, I was reminded of this concept. I'd already seen the news that LinkedIn passed the 100 million user milestone. But I was not expecting a personalized email from LinkedIn founder, Reid Hoffman, telling me I was user #138,721. You can see where you are in the count by going to your profile on LinkedIn -- it's part of that page's URL.
While LinkedIn is being highlighted because of it's size and it's growth, the site is making sure current users know they are part of this success. Did Reid send me that email? No. Is this email one of as many as 100 million? Yes. Did it still make an impact on me? Yes.
Are there unique, simple opportunities to surprise and delight your customers?
Cross-posted to my work blog.