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Gavin Heaton

So true on the technology front. Even in my own personal device use - there's blackberry, iphone, ipad, pc etc. We haven't seen this sort of fragmentation since the dot com boom.

Lester Morgan

I like the way you suggest that we need to tell a story across several media platforms. There is so much to learn.

Can you also blog about the legal issues with twitter, and blogs, and other social media? I know of one company that is about to sue a blog owner because they cut and pasted some nasty twitter tweets that are not really costing the company money, but they are costing them time and energy to deal with the negative phone calls and emails generated from the blog post. Strange...the company actually saw an increase in sales because of the attention, but fears their reputation may be tarnished in the future, so they may sue.

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