Stunt is defined as "any remarkable feat performed chiefly to attract attention."
I'll add that stunts usually lack strategy. Stunts are usually a reflection of a world that feels that bigger, louder, faster -- MORE is always the answer.
More traffic, more clicks, more votes, more fans/likes, more tweets, more, More, MORE!
Got goals? This approach is usually desperate, not strategic.
Stunts are for Evel Knievel.
Motorcycle Insurance served up Evel's career as an infographic and it looks like he was 81 percent successful -- "completing 48 of 59 public performances."
Makes me wonder what the weather's like at Snake River Canyon.