Evel Knievel, Stunts & Strategy

Stunt is defined as "any remarkable feat performed chiefly to attract attention."

I'll add that stunts usually lack strategy. Stunts are usually a reflection of a world that feels that bigger, louder, faster -- MORE is always the answer.

More traffic, more clicks, more votes, more fans/likes, more tweets, more, More, MORE!

Got goals? This approach is usually desperate, not strategic.

Stunts are for Evel Knievel.
Motorcycle Insurance served up Evel's career as an infographic and it looks like he was 81 percent successful -- "completing 48 of 59 public performances."

Makes me wonder what the weather's like at Snake River Canyon.

Comments

[Ike]

I watched Evel's jump. Our house was less than two miles from his ramp.

[Ike]

I watched Evel's jump. Our house was less than two miles from his ramp.

[Chelsea Langevin]

Kevin,

Stunts are no doubt risky. With a defined strategy, you can point to a
theory that helps you outline and reach your end goal.

Also think that strategy with a hint of stunt can yield impressive results. Some creative campaigns and events can really go far with stunts when they are well-planned and not overused.

-Chelsea Langevin