SummitUp brought together some of the best and brightest in Ohio's social media scene as well as industry luminaries like Chris Brogan and Bob Garfield. Fueled in no small part by the passion and determination of David E. Bowman, the event was a complete success and I was honored to kick it off with my keynote presentation.
"What's Your Story?" details how the craft of storytelling can help us deal with the challenges social media creates. I consider these challenges a bit of a paradox as my slides and video will explain. But the very technology that is bringing us together with people from around the world also prevents us with truly connecting with people.
My presentation serves as a refresher course on storytelling, gives some examples of how it's being used in social media by non-profits and consumer brands in everything from big strategic plays to the littlest of details. It also gives 12 action items to challenge attendees to apply storytelling to their job and improve social marketing efforts.
Some additional resources from the presentation can be found here.
Great video and a great presentation yesterday, Kevin. (I love that your video has "Best of times, worst of times.")
It was wonderful collaborating with you and sharing insights. Thanks for your perspectives and knowledge.
Onweird! Let's find ways to work together -- and push that button!
-- Artie
Posted by: Artie Isaac | 10/21/2009 at 05:21 AM
Artie - I'm going to use Onweird...but will give you full credit. Will definitely find ways in the future to collaborate. Will send you a link to the Bad Pitch interview when it goes live. Cheers! Or would it be Onweird and Upweird?
Posted by: Kevin Dugan | 10/21/2009 at 08:59 AM
Kevin,
Your video intro was great. My apologies that we had av difficulties which prevented us from seeing it yesterday. You were amazing at summitup. I am so grateful that you were willing to take time to share your brilliance. Your presentation worked so well in conjunction with Artie's. Are you sure you 2 did not plan that? Thanks for starting the day off on such a high note.
Posted by: David E. Bowman | 10/21/2009 at 01:34 PM
Awesome way to present social media, Kevin. Truly, storytellers do win in social media.
What I find interesting, is who does it best? IMHO, it is the individual, and not the corporate powers, whether traditional media or corporations. This power of individual stories is what makes this media so social: we're more interested in spreading the stories of those we actually know.
So many stories. So little time. What a wonderful, but perplexing, opportunity... and dilemma for the average individual!
BTW, have to chuckle, perhaps because of what I do, that your post here reminded of "The Greatest Story Ever Told" http://www.youtube.com/watch?v=-w_YZa_ooZ4
Posted by: BarbaraKB | 10/23/2009 at 07:57 AM
Kevin - great presentation and video. I love how storytelling is key in establishing our message and our brands. Thanks for getting SummitUp started in such a positive, informative way!
Debba / http://girlfriendology.com
Posted by: Debba | 10/28/2009 at 11:52 AM
Social media marketing proves gaining customers , reaching greater audiences through social communication and interaction .
Posted by: Internet Marketing | 10/28/2009 at 11:33 PM
Good video on the ways Social marketing could be made more successful.I liked it :)
Posted by: Garry | 11/16/2009 at 07:28 AM
Do you want to hear an interesting fairy tale?
Posted by: alis | 02/28/2010 at 09:01 AM