Call me Mr. Obvious here, but I had an interesting experience at my coffeehouse recently.
Cashing in a frequent buyer’s card for a free, highly-caffeinated beverage, my barista encouraged me to sign up for information on future promotions and events.
She told me to write down my cell phone or, if I was willing, my email.
This struck me as odd. Personally I’d hand over an email address before I’d give over my cell phone number. My barista noted that most customers don’t consider a quick text (a temporary message passing through their phone) to be as intrusive as an e-mail (a permanent, official message clogging up their inbox).
This makes sense. But it also shows the digital immigrant in me.
Media Post reinforces this, noting “52% of Millennials strongly appreciate communication via cell phone or text message and 55% said the same about social networking sites. This compares with the General Population at 38% and 39%, respectively.”
Bottom line is that yesterday’s approaches are working less effectively today and they aren’t going to work at all tomorrow.